Knead & Finesse

• Browse the Activate FXBG Store and select your display furniture and setup pieces

• Add your preferred pop-up time slot to your cart

• Reserve your space and complete checkout

• Arrive ready to merchandise and sell — your setup will be waiting

During Fredericksburg’s monthly celebratory days, vendors can choose from two activation windows:

Morning Market
8:00 AM – 2:00 PM
Perfect for early shoppers, coffee crowds, and daytime foot traffic

Evening Market
4:00 PM – 10:00 PM
Designed for nightlife energy, dining traffic, and after-work browsing

• Pre-selected retail furniture available for rent
• Flexible setup combinations
• Downtown Fredericksburg pop-up placement
• Streamlined reservation process
• Low-commitment opportunity to test your concept

Everyone but for ideas…

• Retail brands testing new markets
• Online shops wanting in-person exposure
• Artists and makers
• Boutique pop-ups
• Seasonal product launches
• New businesses validating ideas

Activate FXBG removes the heavy lift. You bring the products, we help create the space.

The experience is meant to be collaborative. Let us know how you want your idea presented to the world.

Reserve your pop-up and activate your storefront.

726 Caroline St.

Fredericksburg, VA 22401

Hours: 8am - 8pm