Activate FXBG is a Fredericksburg-based community activation initiative designed to bring underutilized and vacant spaces to life through curated pop-ups, events, and short-term experiences. The initiative connects property owners, small businesses, creatives, event producers, and community partners through a structured, low-risk activation model that supports economic activity, visibility, and community engagement.

Small businesses often struggle to access physical space due to cost, timing, or risk, while property owners may hold vacant or underused spaces as they wait for long-term tenants. Meanwhile, community events and pop-ups can be scattered and difficult to discover, limiting their overall impact.

Activate FXBG serves as the connector and operator, coordinating programming, logistics, and visibility so that spaces can be activated intentionally and efficiently. Rather than one-off events, Activate FXBG creates curated, repeatable experiences supported by a shared event calendar and operational structure.

Retail Pop-Ups

Wellness Programming

Shared Storefronts

Creative Workshops

Art Studio

Food & Baking Concepts

Catering

Community Events

Family-Friendly Experiences

Live Entertainment

Cultural Events

Each property launches through a 90-day pilot phase. During this time, no base rent is charged. Instead, revenue is shared to align incentives and distribute risk:

50% Property Owner

25% Activate FXBG

25% Participating Business or Operator