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The Rabbit Hole


  • The Juice Box 915 Sophia Street Fredericksburg, VA, 22401 United States (map)

Must be 18+ to attend.

Step in. Follow the pulse. See what you discover.

The Rabbit Hole isn’t just an event. It’s an immersive environment designed to be explored. From the moment you enter, the space unfolds in layers: live music, a curated vendor marketplace, interactive moments, and creative surprises that appear when you least expect them.

This is not a stand-and-watch experience. It’s a wander, discover, and participate kind of night.

At the center of The Rabbit Hole is a music-driven atmosphere that keeps energy moving while guests explore everything happening around them. DJs set the tone, but the experience extends far beyond the sound. Throughout the space, you’ll find a rotating mix of vendors, creators, and interactive stations that invite curiosity and conversation.

The vendor marketplace features a thoughtfully curated mix of artists and creators — fashion designers, unique collectibles, handmade goods, oddities, jewelry, and unexpected finds. It’s not a traditional market. Each vendor contributes to the environment, creating a space that feels like stepping into a living creative landscape.

Alongside the marketplace, walk-up creative workshops will be available throughout the evening. These DIY stations allow guests to jump in, create something small, and leave their mark on the experience. No sign-ups, no pressure; just spontaneous creativity whenever inspiration strikes.

As the night unfolds, surprise activations may appear. A tarot card reading tucked into a quiet corner. A spontaneous interactive moment. A creative prompt that invites participation. These elements are intentionally fluid, adding a sense of discovery to the experience.

And then… the game begins.

Throughout the night, a strobe flash will signal the start of the Rabbit Hole challenge. When the light hits, participants who recognize the playing artist can make their way to the host and guess who’s behind the decks. Get it right, and you’ll get “sprouted”. A playful reward and a moment of recognition within the experience. It’s simple, spontaneous, and just enough of a twist to keep everyone tuned in and engaged.

The Rabbit Hole is designed to feel immersive, interactive, and present-focused. You’re encouraged to explore, talk to strangers, try something creative, and follow whatever catches your curiosity. Every corner holds something slightly different, and no two moments feel the same.

This is a phone-light experience. No flash photography or video. The goal is to keep the energy authentic and the interactions real. The magic happens in the moment, and the only way to fully experience it is to be there.

Music. Marketplace. Creativity. Surprise.
Follow the pulse and see where it leads.

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March 28

The Witching Hour

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April 11

Knead & Finesse